
People

Planet

Profit

Responsible
We need to be RESPONSIBLE as it is key to achieving the company’s ambitions. Our products are mindfully curated to ensure that they are compliant to the necessary standards or certification.
Reduce
We believe that the first step should be to help our community REDUCE their exposure to harmful chemicals in their daily lives which will bring immediate beneficial impact to their environment and wellbeing. 
Repurpose
Where practical or possible we will work with our community to REPURPOSE all packaging thereby reducing the amount of waste ending up in landfills. Awareness of the benefits in doing so will encourage consumers to take that very first step to a greener lifestyle.
Reflect
Mindfulness is synergistic with Clean Living and Responsible Consumption, learning to REFLECT before we make decisions that results in a way of life which is less wasteful and negative to the wellbeing of our community and our planet. 
One Czech Republic, every year
Based of satellite data, our tropical forests are being destroyed at a rate of about 8 million hectares per year.
This equates to an area equivalent in size to the country Czech Republic.

409 million, food waste
every year
The Waste and Resources Action Programme (WRAP) says that food waste costs the hotel industry approximately USD 409 million each year

Swiss Blanket Glaciers
Every year, residents of the Swiss Alps make their way through the mountains to the edge of the famous Rhône Glacier with fleecy white blankets in hand to cover up the ice. This is done in order to reflect the sun and prevent the glacier from melting.
Global warming is causing very rapid climate change, much quicker than nature itself would cause.

Missing Bees
Between April 2015 and April 2016, beekeepers in the United States lost nearly 44 percent of their colonies and in the UK, beekeepers reported losses of almost 17 percent, according to the British Beekeepers Association.
Our main pollinators are under threat due to the widespread of pesticide use, climate change, and the emergence of foreign pests.